Observations, deductions and feelings fueled by tequila, tea and tobacco

zapak(.com?)

In Ideas, V-A on December 24, 2006 at 14:52

do they really need th ‘.com’ part? wouldn’t it be better to create brand zapak… diluting the online part a little. ofcourse, the ADAG group has its sight firmly set on the future… with convergence – media, entertainment and telecom – being its driving plays. Yet, using just zatak instead of zatak.com would’ve saved them another big spend on the slight repositioning that they may go for should they head into offline (rather brick-n-mortar as well as brick-n-click) games – arcades, bowling alleys, et al.

… and just in case you didnt get the hint… i, for one, believe they should enter the real world entertainment arcade / lounge business…. is a good fit for them.. and alongwith adlabs provides them another retail entertainment platform.

Advertisements
  1. […] The missing ‘P’ followup: zapak.com May 16th, 2007 In follow-up to this post about […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: